Seller Tips

Build Your Etsy Brand: 7 Ways to Increase Views in Your Etsy Shop

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Over the years here at Etsy On Sale, we’ve received lots of questions from Etsy sellers about how to increase views in their Etsy shop.  It is by far the #1 concern of Etsy sellers, with good reason.  

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Seller Tips

Valentine's Day - Get Your Etsy Sale Running Now

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Valentine's Day is February 14th, so now's the time to run your Valentine's Day Sale in your Etsy shop! Etsy customers are looking for the perfect gift as we speak. Think about what items in your shop would make a sweet gift for a loved one. We've got some quick tips to get you going...

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Seller Tips

An Easy Way to Improve Your Etsy Shop in 1 Minute

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You really want to spruce things up in your Etsy shop, increase customer traffic, but you're feeling overwhelmed with where to begin? Not to worry! We're here to help Etsy sellers with ideas on how to increase views and sales in your Etsy shop. You can effectively improve your Etsy shop with simple changes you can make one step at a time. Ready to see how? 

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Seller Tips

6 Must-Read Articles for Selling Vintage Online

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Selling vintage can be really fun.  You get to go on treasure hunts and discover cool, unique items that you've never seen before.  Then there's the business side of things that can also be fun (connecting with customers, collaborating with other vintage sellers), but the business aspect can also sometimes feel overwhelming (managing a large inventory, writing individual item descriptions, pricing, marketing).  We have a lot of vintage shop owners here at Etsy On Sale who love using our suite of tools to help manage their shops to run sales events- especially when their inventory gets into the hundreds or even 1,000+ range.  

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Seller Tips

Build Your Brand Series: Finding Your Customer

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Today we are going to focus on identifying your niche market and target customer.

“Everyone” is not your target customer. Crafting your brand message to a specific audience helps people get a real sense of your product line and of you as the maker. Think about how you would describe your business to someone you met at a party. Saying, “I make handmade jewelry, mostly for weddings” is vague and too generalized. But, a response such as, “I specialize in creating bridal jewelry with a bohemian, earthy vibe” is much more visually descriptive. This second statement gives a better sense of who your ideal customer might be.

You have a “niche” audience - you just need to find them and speak to their needs and wants. Figuring out who your audience is will help you tailor your branding message to your ideal buyer.

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Hello!
Welcome to the blog of Etsy on Sale. Our passion is to help Etsy sellers find valuable ways to promote their items and create successful Etsy shops.
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