Seller Tips

Build Your Brand Series: Finding Your Customer

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Today we are going to focus on identifying your niche market and target customer.

“Everyone” is not your target customer. Crafting your brand message to a specific audience helps people get a real sense of your product line and of you as the maker. Think about how you would describe your business to someone you met at a party. Saying, “I make handmade jewelry, mostly for weddings” is vague and too generalized. But, a response such as, “I specialize in creating bridal jewelry with a bohemian, earthy vibe” is much more visually descriptive. This second statement gives a better sense of who your ideal customer might be.

You have a “niche” audience - you just need to find them and speak to their needs and wants. Figuring out who your audience is will help you tailor your branding message to your ideal buyer.

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Seller Tips

Build Your Etsy Brand Series: Establish Your Shop Identity

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Today we here at Etsy On Sale are kicking off our brand new series, Build Your Brand. This will be a long-term series on the Etsy On Sale blog where we discuss how to establish your brand, connect with your target audience, build marketing strategies, and help your Etsy business thrive.

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Welcome to the blog of Etsy on Sale. Our passion is to help Etsy sellers find valuable ways to promote their items and create successful Etsy shops.
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